High-Quality B2B Lead Generation

Fill your sales pipeline with qualified leads. Our multi-channel approach connects you with buyers actively researching your solutions.

What is B2B Lead Generation?

B2B lead generation is the process of identifying and attracting potential customers for your business. The goal is to capture their interest and contact information, converting anonymous prospects into qualified leads for your sales team to nurture and close.

From Prospect to Pipeline in 4 Steps

We make filling your sales funnel simple and effective.

1

Define Your ICP

Work with us to build a detailed Ideal Customer Profile (ICP), including job titles, industries, and company size.

2

Co-Branded Asset

We promote your content (or co-branded content) to our network, positioned as a valuable resource.

3

Capture & Verify

Leads are captured via forms and their data is verified in real-time to ensure accuracy and quality.

4

Deliver Actionable Leads

We deliver a clean, verified list of prospects who have shown direct interest in your solution area.

The PersistentB2B Advantage

We don't just find contacts. We generate high-intent leads ready for your sales team.

Verified Quality

Every lead is phone-verified and double-checked against your criteria. We guarantee lead quality and offer a flexible replacement policy.

Multi-Channel Approach

We use a mix of content syndication, email marketing, and telemarketing to find and qualify leads from every corner of the market.

Pay-for-Performance

Our Cost-Per-Lead (CPL) model means you only pay for the qualified leads we deliver. No hidden fees or wasted budget.

Seamless Integration

We can deliver leads directly into your CRM or marketing automation platform, ensuring a smooth handoff to your sales team.

Sourced from an Engaged Network

Our leads are cultivated from professionals who actively engage with our industry-specific content.

TechInsider B2B

Enterprise tech trends.

18.5M Subscribers

MarketGrowth Daily

Sales and marketing insights.

22.1M Subscribers

FinanceExec Weekly

Strategic financial content.

10.7M Subscribers

Success Stories

"PersistentB2B is our secret weapon for pipeline generation. Their leads consistently have a higher conversion rate to SQL than any other source."

Jennifer Black

VP of Sales, OmniCorp

"We tasked them with generating 200 MQLs for a new product launch. They delivered 250, and our sales team was thrilled with the quality and depth of information provided."

Raj Patel

Marketing Director, NextGen Analytics

"The pay-per-lead model is a breath of fresh air. It's a true partnership where they are just as invested in delivering quality as we are. Highly recommend."

Susan Miller

Founder, GrowthStack

Lead Generation FAQs

What makes a lead "qualified"?

A qualified lead is a prospect that has been verified to match all the criteria you set, such as industry, company size, and job title. They have also shown explicit interest by engaging with content related to your solution.

What is your lead replacement policy?

We stand by our quality. If any lead we provide does not meet the agreed-upon criteria (e.g., wrong job title, incorrect contact info), we will replace it free of charge, no questions asked.

Can you integrate with my CRM?

Yes. We have experience with all major CRM and marketing automation platforms, including Salesforce, HubSpot, Marketo, and more. We can set up a workflow to post leads directly into your system.

What is the difference between a MQL and an SQL in your process?

We primarily deliver Marketing Qualified Leads (MQLs) - contacts who fit your profile and have shown interest. We can also run programs to deliver Sales Qualified Leads (SQLs) who have been further qualified via phone and have an expressed desire to speak with sales.

How long does it take to start receiving leads?

After we finalize your campaign criteria, you can typically expect to see the first batch of qualified leads within 5-7 business days.

Audience Demographics

Precision targeting across regions, industries, and seniority levels.

Reach by Region

North America 45%
EMEA 30%
APAC 15%
LATAM 10%

Top Industries

Technology & Software 35%
Finance & Banking 25%
Healthcare 20%
Manufacturing 20%

Job Seniority

Job Departments

IT & Eng
40% of audience
Marketing
25% of audience
Sales
20% of audience
Finance/HR
15% of audience

Ready to Fill Your Pipeline?

Talk to a Lead Gen Expert